Coca-Cola The Real Ice Cold

A bottle made entirely of ice to serve Coca-Cola in it. The best way to enjoy it and a great story to tell. The idea was to use this unexpected bottle to surprise people gathering in summer locations. A Coca-Cola stand was build to attend the excited costumers that wanted to live the experience of drinking Coca-Cola of an ice bottle.

1.3 billion social media impressions

An earned media value of $6.500.000