The campaign was carried out in work and residential areas with high traffic and closely related to the target. For a week the city light up several "giant products" that could be seen for kilometers. The designs were created so that products were made only with light lines and the shapes of the buildings. Then people received an alert using notification by proximity, and the installation became an entry to carulla.com, where the user could buy the same product that was watching supersized.
Carulla.com visitors increased 55.6%
Carulla.com users increased 24%
Carulla.com sales increased 233% vs same month in 2015
Effie Awards Latam 2017 / Oro en Shopper Marketing 2017
El Ojo de Iberoamérica 2016 / Silver en Promo y Activación
El Ojo de Iberoamérica 2016 / Bronce en Via Pública
