We identified an advertising space that had never been used before to speak directly to our potential customers. At the exact moment, we told Carulla customers that they can find what they are looking for when they need it.
Outcome
We talk directly to our customers at the exact moment where they needed us and with a high profitability. We rented the doors of 10 small businesses around five Carulla 24 hours supermarkets. Both the monthly rent of the 50 doors and production added U.S. 15,000, 40% less than the normal rate of a high impact billboard.
