We decided to record the actual offenders caught driving under alcohol effects asking them to read an awareness message talking about the consequences that they had to face. Then we turned these records into our radio campaign to have a closer approach to the entire country.
Execution
ImplementationWe accompanied the national police in different operatives along the country looking for drivers under the effects of alcohol. We had with us a small crew that recorded the offenders reading an awareness message with their particular tone of voice as drunk drivers.
Outcome
Drunken Spots managed to make the problematic of drunken drivers relevant again to the media and public opinion.
