We created a new media designing a billboard structure and placing it at an strategic place, one of Bogotá’s main highways, in order to captivate the imagination of both Children and their parents, and we decided to transform an ordinary surpass bridge in Bogotá into a brand experience. Permission took months and tons of paperwork.Hotwheels seemed like a brand that had done it all, we wanted something fresh yet simple.
With a investment under US $20.000 we made possible for an ordinary surpass bridge to take hundreds of parents in a journey back to their childhood, to take hundreds of children in a journey to imagination and took the brand, on a trip around the world; featuring "Hotwheels Loop" in hundreds of web sites and blogs, besides of being voted and commented in Facebook and Twitter for thousands of people. Hotwheels kept the flame alive.
WPPED CREAM / Award winner 2012
One Show 2012 / Silver in Out of Home-Billboards (First award For Colombia) One Show 2012 / Merit in Out of Home-Transit & Outdoor Installations One Show 2012 / Merit in Spatial Design-Outdoor Spaces One Show 2012 / Merit in Outdoor Design-Transit
Clio Awards 2011 / Silver in Design Environmental Clio Awards 2011 / Bronze in Out of Home Ambient
London International Awards 2011 / Bronze Award in Non-Traditional Recreational D&Ad Awards 2012 / In the Book for Graphic Design / Wayfinding & Environmental Cannes Lions 2011 / Shortlist in Outdoor Communication Arts advertising annual 2011 / Award of excellence (Non traditional Advertising) Best of Ogilvy Vol.3 / 2012 Ojo de Iberoamérica 2011 / Silver in Media Innovation El Dorado Awards Colombia 2012 / Gold in Outdoor Antigua Festival 2011 / Silver Award in Outdoor Antigua Festival 2011 / Silver Award in Media Antigua Festival 2011 / Bronze Award in Design
