Mercedes Benz - Distronic Plus

Brief

To explain such a complicated benefit with a poster inside of Mercedes Benz authorized dealers.

Execution

We found insights able to explain in the simplest an aesthetic way this complicated system and we communicated those insights using just silhouettes.

Outcome

We made easy to people understanding with Distronic Plus it’s impossible for your car be in danger for getting close to another one.

•    Cannes Lions 2013 / Bronze in Outdoor Campaign
•    Clio Awards 2013 / Bronze in Billboard Campaign 
•    Clio Awards 2013 / Shortlist in Print Product - Service 
•    Clio Awards 2013 / Shortlist in Print Technique - Art Direction

•    Ojo de Iberoamérica 2013 / Bronze in Print / Dog

•    Ojo de Iberoamérica 2013 / Bronze in Print / Fat

•    Ojo de Iberoamérica 2013 / Bronze in Print Campaign

•    London International Awards 2013 / Shortlist 

•    El Sol de Iberoamérica 2013 / Bronze in Outdoor / Dog

•    El Sol de Iberoamérica 2013 / Shortlist in Magazines and Newspapers / Dog
•    El Sol de Iberoamérica 2013 / Shortlist in Outdoor / Fat
•    El Sol de Iberoamérica 2013 / in Magazines and Newspapers / Fat
•    Festival de Antigua 2013 / Gold Award in Press
•    Festival de Antigua 2013 / Bronze Award in Outdoor

•    Festival Eldorado 2013 / Bronze Award In Press Campaign

•    Lurzer´s Archive Selection 2013

•    Selection Best of Ogilvy Worldwide Network 2013